Marketing Strategy To Drive Your Business Growth

May 28, 2022

Marketing strategy is the businessman's effort to reach his target customers, and turn them into regular customers so that they continue to depend on the services and products being sold. As an illustration, maybe you have seen several restaurants or cafe shops where they used to be hits and are now no longer heard of, even closed because they were outmatched by competitors who implemented better marketing strategies. No business owner wants something like this to happen. Being a businessman must be able to maintain and increase sales and always make improvements to the resulting product in a better direction. Therefore, it is very important to learn how to marketing strategies for your business.

There are 4P's Basic marketing strategy that you should know as follows.

1. Product Formulation (Product).

That is the process of introducing products to consumers, making them interested in the product so that a conversion occurs where the product is sold.2. Target Market That Affects Product Prices (Price).

2. Target Market That Affects Product Prices (Price).

What types of goods do we sell, and what kind of consumers need the product, the potential market must be right. So that we entrepreneurs know what is needed by consumers.

3. The place where the product will be marketed (Place).

For a product or business marketing place that we have, it must be strategic and easily accessible to people.

4. From What Media Consumers Will Recognize Our Products (Promotion).

In this day and age we can promote our business or products anywhere directly or online using various social media and any promotional media. Therefore, take advantage of the existing media.

A marketing strategy that you can use to grow your business.

1. Creating a distinctive brand

Building a good image increases brand awareness so that people will easily remember the business you have, and provide confidence that the product really has quality. The brand identity that is built consists of things that contain information related to what you are selling, and what your current business competition is like. Tell potential customers the advantages that exist in your business, and also give reasons why consumers should choose to use your product.

2. Market Research Market

trends are always changing rapidly, you must be diligent in observing the circumstances surrounding small research. Because if we already know what consumers need today, it will not be too difficult to find consumers because it is possible that consumers will be looking for the products we market. By knowing the trends favored by the market, it will certainly be easier to determine future marketing strategies and content.

3. Manage Relationships With Consumers

The main goal is to get loyal, consistent consumers who will not turn to other brands. This relationship with consumers can be maintained by making member cards get gifts and so on and make consumers comfortable.

4. Transactional Marketing

That is to be able to attract consumers, you can present shopping coupons, discounts, promotions, and big events. Finally, consumers are interested in buying more of the products sold. With a record of being able to meet sales targets without experiencing losses.

5. Social Media Promotion

Nowadays people are more active in using social media, social media promotion is also easy to use, cost effective, and can reach many targets. This strategy is widely applied by various businesses. Use social networking sites or applications such as Facebook, Instagram, and the like.

6. Content Marketing

That is creating and distributing valuable, innovative and consistent content to attract consumers. Marketing through content can be applied to small or large businesses. So that the content created is of high quality and able to attract consumer interest, companies must have competent content creators.

7. Earned media (public relations)

Such as holding such; social media testimonials, and there will be word of mouth or what can be called word of mouth, talking about products through social media, YouTube, radio television, and so on.

8. Holding an Open House

This marketing strategy is suitable if you have a culinary or fashion business. So that the event you organize is crowded, try some media as a means of promotion.

9. Participating in Exhibitions or Bazaars

The advantage is that your business has the opportunity to be known by the public. During the bazaar, you will find many competitors who may have similar businesses. Therefore, you must decorate the stand as attractively as possible so that potential customers are interested in visiting your stand.

10. Join the Entrepreneur Forum

You can share between businessmen or can do business cooperation. So you will have new relationships and knowledge. This is a positive thing.

That's a marketing strategy that can help you in planning a marketing strategy so that the existing business runs successfully and develops in the future. Let's start early so that you immediately achieve success.